Reebok launches Kids ATV19 shoes
Colorful footwear collection is designed for play on all terrains
Toronto, ON – Leading fitness brand Reebok recently unveiled its new line of ATV19 footwear for kids. Whether children want to run on pavement, climb on rocks, or play in the mud, Reebok has created the perfect shoe in its ATV19, which allows them to carry on playing, whatever the conditions. Brand new to the Reebok Kids Fall/Winter 2013 collection, the ATV19 has 19 unique, colourful pods on the sole, each designed with a rubber outsole to give kids added grip and traction while playing.
Having already established itself in the kids sport footwear market through its RealFlex and ZigTech offerings, Reebok is extending its kids offering with the ATV19 collection by giving kids a shoe that adapts to whatever surface they are playing on. Inspired by the tread of an All-Terrain Vehicle (ATV), each pod on the ATV19 is strategically positioned to cushion the foot, provide traction when moving and be durable for all environments.
“At Reebok, we wanted to create a shoe that was not only practical, but also fun for kids to play in,” said Stewart Clark, Reebok Brand Leader. “Reebok understands that children don’t move to keep fit, they are active because it’s enjoyable. This is why we created the ATV19 as it allows kids to keep on having fun no matter where they are.”
Available in stores and online now, the ATV19 footwear for kids has bright pops of colour and unique shapes, making it ideal for the active child. The look, feel and technology are designed so that kids’ imaginations are opened up to the endless possibilities the shoe gives them.
Reebok Kids ATV19 footwear is available at Foot Locker, Sears, Sport Chek and through www.Reebok.ca at $75 for grade school sizes and $65 for preschool sizes.
Reebok is dedicated to empowering people to be fit for life, including kids. Reebok wants to inspire people to get moving and is passionate about helping kids lead a healthy and active lifestyle.
Reebok International Ltd., headquartered in Canton, MA, USA, is a leading worldwide designer, marketer and distributor of sports, fitness and casual footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied heritage in running, training and fitness. A subsidiary of the adidas Group, Reebok operates under the multiple divisions of the Reebok brand, Reebok-CCMHockey and the Sports Licensed Division. For more information, please visit www.Reebok.ca.
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