Dove Canada Believes Strong Role Models Build Strong Self Esteem

Dove Self Esteem

Dove shines the spotlight on “Women Who Should be Famous” to create strong role models for girls in an upcoming live event with Mandy Moore to be broadcast nationally via Facebook!


Dove® has announced its first ever live-streamed event, Women Who Should be Famous, which will take place on Tuesday, June 26th, 2012 at 7pm EST at www.facebook.com/dove . Any Canadian with a Facebook account and access to a computer can register now on Dove’s page and is encouraged to participate in this free event with a girl in their life. During the hour-long event actress, song-writer and singer, Mandy Moore will illuminate the stories of four inspirational women in the fields of science, leadership, environmentalism and the arts. The goal – to shine the spotlight on the stories of strong role models for the next generation of women.


 “Second to Mom, 32 per cent of Canadian girls cite celebrities, such as Hollywood starlets, as their top role models. At Dove, we believe that there is a need to shift the spotlight and identify other inspirational women who have a positive relationship with beauty to positively shape the self-esteem of Canadian girls,” said Sharon MacLeod, vice-president of marketing, Dove Canada. “We invite all Canadian moms and mentors along with an important girl in their life to join us on June 26th to participate in the Women Who Should be Famous program and be inspired by the remarkable stories of real women role models.”


Positive role models can have tremendous impact on girls’ lives. Sobering statistics show that when girls feel bad about their looks, nearly half of girls (47 percent)* disconnect from life and avoid normal daily activities, such as attending school or even giving their opinions. A positive role model can make a world of difference by helping a girl develop a positive relationship with beauty and encourage her to achieve her full potential.

Dove’s Facebook page also contains videos of the real women role models (as of June 12th) and their inspirational stories and links to free self-esteem resources for moms and other mentors.

Dove is committed to inspiring all women and girls to reach their full potential by caring for themselves and each other. Dove envisions a world where beauty is the source of confidence and not anxiety. Since 2005, the Dove Self-Esteem Fund has touched the lives of more than one million girls in Canada and almost nine million girls globally, with a mission to reach fifteen million girls by 2015.

*Dove’s Real Truth About Beauty Research explored key issues, which can play a role in shaping the development of self- esteem, with more than 1,200 girls ages 10-17 in the United States, Canada, the UK, Germany, Brazil and Russia in 2010.

 

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I founded Mums 'n Chums in 2009 after realizing that the area I live in was drastically underserviced as compared to surrounding areas for support and activities for growing families. Mums 'n Chums grew popular very quickly and I have been dedicated to nurturing that growth through frequent networking, social media engagement and in person meetups. By the end of its first year, Mums 'n Chums had close to 500 members and was receiving regular inquiries from fans outside of its service area, asking when we would be expanding to serve them as well. After much careful research and polling, I expanded the site in May of 2011 to cover the entire North end of the GTA (from Cambridge to Markham), areas I believe are still receiving far less attention than they deserve from other sites and family services. We also changed the focus from small scale local mom and tot meetups to more of an informative purpose, closing down our forum and adding several talented contributors to the blog. We do still offer several large scale family events per year, such as our popular Birthday Bash events and our Holiday Bash in December. Our contests have also become a member favourite, and we strive to offer amazing prizes from trusted brands like Babies R Us, La Roche Posay, Johnson's Baby and many more. In March of 2016, after months of work spent migrating all of the site's content to a new platform, Mums 'n Chums re-launched with its fresh, new look. The changes and expansion have proven a great success and we're still getting inquiries from several other cities within the Greater Toronto Area, whom we have decided to serve as well. I have built this site and its' reputation carefully and look forward to continuing its growth!