I’m Going to the She’s Connected Conference (and Why You Should Care!)

Shes Connected Conference

Last week, I found out that I’ve been invited to the Shes Connected Conference in Toronto on October 20th. What does that mean to you? Read on!

I am a person who loves to stay connected, and I love to see others connect as well, both in person and digitally.That love is what drove me to create Mums ‘n Chums- to encourage more connectedness and bring people together.


Because amazing things come of it. Since launching this site, I have seen shy first-time moms sharing some laughs at a morning brunch. I have seen risk-fearless womenpreneurs form mutually beneficial ties at our Networking Women meetings. And I have seen myself become a changed person.

Over the last 8 months since Mums ‘n Chums was launched, I have learned a lot about being connected, thanks to our over 300 members. Connected not only on a personal level in some cases, but digitally as well, from chatting with parents on our forum to discussing events on Facebook and enjoying lively discussions on Twitter.


Anyone who knows me knows I never shut up about the benefits of using Twitter. The number of amazing people you can connect with there is, to me, astounding and any business that isn’t on yet really should be. Like, right now. But I’ll digress on that and get back to the point.

Shes Connected ConferenceThe point is, all that connectedness means something, and is worth something. I am very fortunate to have been selected as one of only 100 Canadian women to attend Shes Connected , a one day conference and workshop for digitally influential women. Shes Connected is all about bringing these women together with industry leading brands like Kobo Inc., The Coca Cola Company, Calvin Klein Fragrances, Smashbox Cosmetics, and more for the purpose of gaining insights on great ways to work together.

Here’s the “why you should care” part:

  • The sponsors are at this event to learn new ways to market to digital women – a demographic controlling 80-85% of all household expenditures. Think it’s just techno-nerds like me who might be considered “digital women”? Think again. If you are a woman and you’re reading this right now, you too are a digital woman, spending time in the online world makes you one, too.
  • Brands are recognizing opportunities to connect with women who may be interested in purchasing their products, and they are eagerly listening.
  • Great things will result from the conference, including women and brands gaining a better understanding of each other and their respective influences in the digital world.
  • I will be reporting back to you with what I heard, learned and experienced, knowing that all of it affects you.



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I founded Mums 'n Chums in 2009 after realizing that the area I live in was drastically underserviced as compared to surrounding areas for support and activities for growing families. Mums 'n Chums grew popular very quickly and I have been dedicated to nurturing that growth through frequent networking, social media engagement and in person meetups. By the end of its first year, Mums 'n Chums had close to 500 members and was receiving regular inquiries from fans outside of its service area, asking when we would be expanding to serve them as well. After much careful research and polling, I expanded the site in May of 2011 to cover the entire North end of the GTA (from Cambridge to Markham), areas I believe are still receiving far less attention than they deserve from other sites and family services. We also changed the focus from small scale local mom and tot meetups to more of an informative purpose, closing down our forum and adding several talented contributors to the blog. We do still offer several large scale family events per year, such as our popular Birthday Bash events and our Holiday Bash in December. Our contests have also become a member favourite, and we strive to offer amazing prizes from trusted brands like Babies R Us, La Roche Posay, Johnson's Baby and many more. In March of 2016, after months of work spent migrating all of the site's content to a new platform, Mums 'n Chums re-launched with its fresh, new look. The changes and expansion have proven a great success and we're still getting inquiries from several other cities within the Greater Toronto Area, whom we have decided to serve as well. I have built this site and its' reputation carefully and look forward to continuing its growth!

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