Mark’s Has a Father’s Day Gift for Canadian Men!

Mark's logo and Denver Hayes underwear for men

Mark’s invites 300,00 men to try new Denver Hayes® with Dri-Wear™ Underwear with an upcoming in-store giveaway!


New underwear line launched with national survey on men and their underwear habits

TORONTO, May 31, 2012 – Canada’s leading menswear retailer, Mark’s, is inviting 300,000 Canadian men to try on a new pair of Denver Hayes® with dri-Wear™ underwear next weekend – for free. Mark’s will give the first 300,000 Canadians to visit any Mark’s store across the country on June 9th or 10th a free pair of the new Denver Hayes underwear with chemical-free dri-Wear technology.

Unlike most men’s underwear, the new Denver Hayes underwear help body sweat evaporate quickly and promise a more comfortable feel with the design of the product. Mark’s is well-known for bringing new innovation to traditional and comfortable menswear – making it the leading casual menswear retailer in the country.

Mark’s also commissioned a national survey to find out whether men even care about what kind of underwear they wear – and the results turned up some surprising results.

  • Nearly half of all men surveyed (46%) admitted that they have had issues with underwear and sweat(specifically that they are not satisfied with the way their underwear keeps them dry) – something Mark’s new Denver Hayes with dri-Wear underwear will address.
  • Boxer-briefs are the most-favoured men’s underwear with 37% of Canadian men choosing the hybrid-underwear model.
  • More than 1/3 of all men (36%) admit to wearing LESS than 7 pairs of underwear per week.
  • Most men prefer to buy their own underwear (86%), although 11% admitted to letting their wives buy underwear for them and 3% said ‘mom’ still does their shopping.

“We are continuously looking for ways to create superior products that rate high on the quality and comfort scale and solve some of life’s little problems,” says Iain Summers, General Merchandise Manager at Mark’s. “We want Canadian men to expect more from their underwear and we believe we have found the answer in Denver Hayes with dri-Wear.”

The Denver Hayes with dri-Wear line is available exclusively at Mark’s and L’Equipeur stores across Canada.


 Want more than one free pair? Enter our Mums ‘n Chums Father’s Day giveaway for a chance to win a week’s worth of Denver Hayes® with Dri-Wear™ Underwear for your favourite man! Contest is now closed! Thanks to all who entered!


Product Facts: Denver Hayes® with dri-Wear™ Underwear

The Product:

Exclusively available at Mark’s, Denver Hayes® with dri-Wear™ is a new range of everyday underwear, built for ultimate comfort with the added benefits of a high performance technology.

About dri-Wear technology:

Mark’s exclusive dri-Wear technology is a superior one way sweat management system that moves sweat away from the body at incredible speed. dri-Wear provides excellent moisture management properties with the incorporation of dual layering technology. This technology works through the millions of micro pores on the surface of the yarn, absorbing moisture on contact, spreading it quickly and moving it to the outer layer of its dual construction where it can quickly evaporate. This will greatly enhance the natural cooling system of the body, while keeping it dry and comfortable, even during extreme activities.

Features & Benefits:

  • dri-Wear fabric moves moisture away from the skin at an incredible speed to keep you dry and comfortable.
  • Won’t chafe the skin like other wet fabrics
  • The fit is designed to lift and support for ultimate comfort
  • Permanent performance of fabric that will not degrade after washing
  • Chemical-free
  • Made from 60% Pima Cotton, 35% Polyester, 5% Spandex

Product Range:

Denver Hayes with dri-Wear underwear are available in:

  • Three styles including briefs, trunk briefs, and fitted boxer briefs
  • Five colours including nautical blue, royal blue, white, ebony and black
  • Sizes S, M, L and XL

Pricing and Availability:

Denver Hayes with dri-Wear underwear are available exclusively at Mark’s stores across Canada for $10.99 – $19.99

About Mark’s

Mark’s, known as L’Equipeur in Quebec, is one of Canada’s leading apparel and footwear retailers with more than 380 stores across Canada. Mark’s sells men’s and women’s work, casual and active clothing and footwear, as well as health care, accessories and business-to-business apparel. First established in Calgary in 1977, Mark’s Work Wearhouse Limited has been a subsidiary of Canadian Tire Corporation since 2001.

About the Survey

From May 1 to May 3, 2012, an online survey was conducted among a sample of 1,000 Canadian men who are also Angus Reid Forum panel members. The margin of error — which measures sampling variability — is +/- 3.10%, 19 times out of 20. The sample was balanced by age, region and education according to the most recent census data. Discrepancies in or between totals are due to rounding.

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I founded Mums 'n Chums in 2009 after realizing that the area I live in was drastically underserviced as compared to surrounding areas for support and activities for growing families. Mums 'n Chums grew popular very quickly and I have been dedicated to nurturing that growth through frequent networking, social media engagement and in person meetups. By the end of its first year, Mums 'n Chums had close to 500 members and was receiving regular inquiries from fans outside of its service area, asking when we would be expanding to serve them as well. After much careful research and polling, I expanded the site in May of 2011 to cover the entire North end of the GTA (from Cambridge to Markham), areas I believe are still receiving far less attention than they deserve from other sites and family services. We also changed the focus from small scale local mom and tot meetups to more of an informative purpose, closing down our forum and adding several talented contributors to the blog. We do still offer several large scale family events per year, such as our popular Birthday Bash events and our Holiday Bash in December. Our contests have also become a member favourite, and we strive to offer amazing prizes from trusted brands like Babies R Us, La Roche Posay, Johnson's Baby and many more. In March of 2016, after months of work spent migrating all of the site's content to a new platform, Mums 'n Chums re-launched with its fresh, new look. The changes and expansion have proven a great success and we're still getting inquiries from several other cities within the Greater Toronto Area, whom we have decided to serve as well. I have built this site and its' reputation carefully and look forward to continuing its growth!